MOBILE PHONE BUYER PROFILES

Who are the people buying your and your competitors’ products ?

　　·Buyer profiles / model & brand

　　·Main Purchase drivers /model

　　·Alternative model consideration

　　·Gender, Age, Monthly spending

　　·Re-buyer /new buyer split

　　·Previous model ownership

　　·Brand loyalty

MARKET SEGMENTATION / CONSUMER LIFESTYLES & TRENDS

　　The main mobile phone purchaser segments in the market

　　The current consumer trends in the market

　　Size of different buyer segments

　　What kind of things they appreciate & desire when purchasing a new mobile phone ?

　　What is their life style ?

　　How do they look like ?

　　Which media they follow ?