DISTRIBUTION COVERAGE SURVEY

　　·How well your distribution covers the China market ?

　　·Peneration of brands & mobile phone models in different channels

　　·Bi-monthly survey

　　·Sample size: 10,000 retail outlets

　　·Different mobile phone models retail coverage in China

　　·Channel penetration by shop type / province / city

　　·brand presence in retail outlets ( China, by province, by city, by shop type

RETAILER RESEARCH & MYSTERY SHOPPING

China wide, in-depth interviews of big independent retailers & shop managers
How retailers perceive & rate your company’s actions & cooperation compared to other brands

　　·Product supply & coverage

　　·Retail cooperation

　　·Promotions & promoters performance

　　·Product introduction & training

　　·Merchandising / POSM

　　·After Market Services . . .

　　· Strengths & Weaknesses

　　·Shop Exposure

DISTRIBUTOR SURVEYS

　　·In-Depth interviews of nationwide & provincial distributors

　　·China wide overview of current distribution structure

　　·Information about competitors channel structure